Overview

 

Here at the McDonough School of Business at Georgetown University, we whet our students' appetites for Operations Management by beginning our core courses with the Benihana case study (HBS 9-673-057). Although originally written in 1972, Benihana remains one of the most popular Harvard Business School cases. The case captivates students because it brings operations to life in a familiar setting; that of a teppanyaki-style restaurant. 

Why was Benihana's founder, Rocky Aoki, so successful, so quickly? This web site will help you unlock the secrets of Rocky's success. In particular, we offer, for your free download, a simulation of a typical Benihana restaurant. We invite you to use this simulation, along with data given in the case, to dissect Rocky's operation and thereby digest key operational insights. 

This case note has been developed by Professor Ricardo Ernst and Professor Glen Schmidt of the McDonough School of Business, Georgetown University. Please send them your suggestions, comments or questions.

Proceed to the "Simulation" link. If you are an instructor, we suggest you also visit the "Faculty Site." 
 
 

 Prof. Ricardo Ernst - Prof. Glen Schmidt 



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"Although originally written in 1972, Benihana remains one of the most popular Harvard Business School cases"



 
 
 
 
 
 
 
 
 
 

 

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